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77% of India’s Gen-Z Are Watching Translated Creator Videos — What That Means for You

Dec 8, 2025

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6 min read

77% of India’s Gen-Z Are Watching Translated Creator Videos — What That Means for You

Translated formats are exploding — creators who adapt, expand.

Sidarttha Bezbora
Sidarttha Bezbora
Gen-Z Doesn’t Trust Ads — They’re Betting on Creators

Dec 5, 2025

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6 min read

Gen-Z Doesn’t Trust Ads — They’re Betting on Creators

A fresh wave of data shows creator-led marketing is reshaping how young people buy.

Sidarttha Bezbora
Sidarttha Bezbora
87% of Creators Already Use AI — Don’t Be the Last in Line

Dec 4, 2025

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7 min read

87% of Creators Already Use AI — Don’t Be the Last in Line

A new study shows the real gap isn’t access to AI — it’s willingness to adopt it.

Sidarttha Bezbora
Sidarttha Bezbora
Is Google Search About to Become a Personal Brain?

Dec 3, 2025

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8 min read

Is Google Search About to Become a Personal Brain?

With “AI Mode,” Search might finally think for you — and change how your content gets found

Sidarttha Bezbora
Sidarttha Bezbora
Instagram Shrinks Discovery — Only 3 Hashtags Allowed

Dec 2, 2025

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7 min read

Instagram Shrinks Discovery — Only 3 Hashtags Allowed

Instagram’s hashtag experiment has creators worried the ladder just got shorter.

Sidarttha Bezbora
Sidarttha Bezbora
Instagram Now Makes Your Content Speak Local — Literally

Dec 1, 2025

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8 min read

Instagram Now Makes Your Content Speak Local — Literally

Instagram adds voice translation and local-script fonts — making regional audiences globally reachable.

Sidarttha Bezbora
Sidarttha Bezbora
Adobe Wants to Connect Everything You Create

Nov 28, 2025

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7 min read

Adobe Wants to Connect Everything You Create

Adobe's Project Graph links ideas, drafts, and decisions — and tracks how they evolve.

Sidarttha Bezbora
Sidarttha Bezbora
When Labels License AI, What Happens to Your Sound?

Nov 27, 2025

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7 min read

When Labels License AI, What Happens to Your Sound?

The Suno deal turns copyright fights into business partnerships.

Sidarttha Bezbora
Sidarttha Bezbora
Figma’s Weave Aims to Become the Creative Command Center

Nov 26, 2025

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7 min read

Figma’s Weave Aims to Become the Creative Command Center

A unified space where planning, prototypes, and reasoning converge.

Sidarttha Bezbora
Sidarttha Bezbora
Adobe Buys Semrush — and the Battle Moves to Search

Nov 25, 2025

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7 min read

Adobe Buys Semrush — and the Battle Moves to Search

Visibility becomes the new creative currency.

Sidarttha Bezbora
Sidarttha Bezbora
YouTube Bets Big on India’s Creator Economy

Nov 24, 2025

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9 min read

YouTube Bets Big on India’s Creator Economy

New AI tools and partnerships aim to supercharge growth in the world’s fastest-rising creator market.

Sidarttha Bezbora
Sidarttha Bezbora
Google Adds Nano-Banana Pro to Its Image Lineup — Built for Speed, Not Show

Nov 21, 2025

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8 min read

Google Adds Nano-Banana Pro to Its Image Lineup — Built for Speed, Not Show

A fast, practical model built for real workflows — not showcase demos.

Sidarttha Bezbora
Sidarttha Bezbora
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