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Your AI Just Made a Phone Call. What’s Next?
Google’s AI is calling businesses, YouTube’s experimenting with thumbnails, and creators finally get long-form video powers—with LTXV.
Sidarttha Bezbora
July 17, 2025
Hey Creator,
Today’s edition is packed with action:
Google’s AI can now call local businesses for you.
YouTube’s finally letting you A/B test thumbnails and titles.
Courts are drawing clearer lines on GenAI copyright.
And Lightricks just dropped a serious upgrade—long-form AI video that’s actually usable.
We’re also spotlighting LTXV, one of the most exciting open-source video tools we’ve seen yet.
So, Let’s dive in…
Top AI News
Google now lets U.S. users ask Gemini 2.5 Pro to call local businesses—like pet groomers or dry cleaners—on their behalf to check prices and availability, with AI identifying itself clearly. Advanced Plan users also get deep-search and complex-reasoning upgrades in Search.
YouTube is rolling out a long-awaited Studio feature that lets creators A/B test both video titles and thumbnails to identify what drives the most engagement.
Recent U.S. court cases (Meta, Anthropic) suggest training AI on copyrighted works can be fair use—but creators still need to manage rights and maintain authenticity.
AI Video company Lightricks has unveiled a breakthrough in generative AI video: its new LTXV model can now generate coherent, real-time video clips longer than 60 seconds—eight times the previous industry standard. This milestone enables creators to direct, refine, and stream AI-generated stories in real time, all while maintaining open access for research and commercial users.
“Agentic commerce” is here: smart AI bots now handle shopping, pricing, inventory, and customer service—making retail smarter and more personalized. Brands using agentic AI are seeing big gains in efficiency and revenue, as digital “teammates” take over repetitive work and let humans focus on creativity and strategy.
Tool Spotlight
Lightricks LTXV
Imagine typing out a scene—“sunset over a neon-lit city, drone shot style”—and getting a smooth, 30 fps video back in seconds. That’s what Lightricks LTXV delivers.
Whether you’re a storyteller, content marketer, or experimenting creator, LTXV brings cinematic, long-form AI video into your reach—without the steep tech or budget barriers.
What is Lighticks LTXV?
LTXV (LTX Video) is a cutting-edge, open-source AI video model built by the team behind Lightricks. It’s designed to turn text prompts, images or video inputs into high-quality, real-time videos up to 60-seconds in real time.
With its DiT-based architecture and 13 billion parameters, LTXV stands out for lightning-fast performance, cinematic output, and advanced creative control.
The latest version breaks new ground by supporting long-form, coherent video generation (over 60+ seconds), direct prompt refinement, and ethical training—ensuring all content is free from copyright issues by relying exclusively on licensed data from sources like Getty Images and Shutterstock
Think of it like Runway, but faster, more flexible, and fine-tunable for your creative needs. It supports:
Text-to-video (describe a scene and generate it)
Image-to-video (animate a still image)
Video-to-video (transform style or content)
Control tools like pose, depth, canny, and optical flow for consistent results
It also plays well with ComfyUI, Hugging Face, and LoRA fine-tuning—so you can shape the AI to your vision.
Who Is It For?
Content Creators & Marketers: Easily generate TikTok, YouTube, or Instagram content at scale—no editing skills required.
YouTubers, Advertisers, Filmmakers: Rapidly prototype storyboards, create video ads, or visualize cinematic sequences with detailed style and motion control.
Designers & Agencies: Automate the creation of dynamic video assets for campaigns, websites, or apps.
Developers & AI Enthusiasts: Access open weights and APIs for research, product development, or creative experimentation—no enterprise budget needed.
How does it help Creators?
Longer, smoother videos – Create up to 60s of high-res, real-time AI video (way beyond industry limits).
Multiple input options – Use text, images, or video with keyframe and multi-shot support.
Full creative control – Guide motion, style, and story with prompts and LoRA tweaks.
Runs locally – Works on powerful consumer GPUs (even with limited VRAM).
Ethical & safe – Trained only on licensed HD/4K content—no copyright worries.
Workflow-friendly – Easily integrates with ComfyUI, Civitai, and LTX Studio.
Final Take?
Lightricks LTXV is redefining AI video—fast, flexible, and fully open. Built for creators, it combines real-time, long-form generation with total creative control and ethical training data. Whether you're prototyping an ad, crafting social content, or building interactive media, LTXV delivers cinematic quality without the black-box barriers. With free + pro plans and seamless workflow integration, it's a must-have for video creators in 2025.
This Week’s Creator Toolkit: AI Edition
No-code platform to build, train, and deploy AI agents in minutes using visual templates—perfect for creators and teams who need smart assistants without coding.
AI voice toolkit that cloners and transforms voices in real-time—including TTS, voice changing, and dubbing—for podcasts, videos, and streams.
Embed an AI assistant right into your software product to analyze data, answer user questions, generate insights, and automate tasks. Empower users with instant guidance while slashing development time
AI-powered service that retouches and styles your product or portrait shots into ready-to-post studio-quality visuals—no photoshoot needed.
Turn simple text prompts or images into detailed 3D models in minutes. No design skills needed—export in multiple formats and join a thriving community of creators bringing unique 3D ideas to life
💡 Creator’s Pro Tip With Lightricks LTX Studio
Use multi-shot prompts in LTX Studio to control each scene—better structure, more cinematic flow.
Success is the sum of small efforts, repeated day in and day out." —Robert Collier
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