In partnership with
Hey Creator,
Think about your week. The research you keep postponing, the follow-ups sitting in your inbox, the first draft you haven't started.
What if something quietly worked through that list while you did the creative part?
That's the promise behind dots, OpenAI's new always-on agents inside ChatGPT.
Let's look at what they are and whether they're for you.
How most of us use AI today
Most AI tools wait for you. You type, they answer, and then they go quiet until you come back.
It's useful, but you're always the one starting things.
Where Dots come in
Dots flip that. OpenAI announced them at DevDay on September 29, and they keep working toward your goals even after you close the tab.
When they're done, they bring back finished work for you to look over.
So what is a dot?
Picture a very capable assistant with its own desk. Each dot has its own cloud computer and browser, and it connects to over 4,000 apps.
You can message it in ChatGPT, Slack, or Teams. You set it up on the desktop app or browser, then chat with it from your phone.
What you could hand off
OpenAI points to content production as one of the uses. For a creator, that might look like:
Digging up research for your next post or video
Putting together a first draft for you to polish
Handling the follow-ups and small admin jobs that eat your afternoon
The catch
Dots are available on Pro, which costs $100 to $500 a month, plus Business Premium and some Enterprise plans. You get one dot, with more promised later.
So for most of us, this is something to watch for now, not something to switch on today.
You stay in charge
Handing work to an agent can feel risky, so this part matters:
You set the rules for when a dot can act on its own and when it must ask you first.
Its background research is read-only.
OpenAI itself says to review anything important before it goes out.
What's next
OpenAI also previewed specialist dots for organisations, and its longer-term plan is teams of dots working together. If that ever reaches cheaper plans, solo creators could have a small team working for them.
Until then, it's worth knowing what's coming, so you're ready when it is.
What if AI made us prove we’re creative?
This year AI shook up creative strategy. Most teams are still working like it didn't.
Ari Murray, Chief Digital Officer at Salt and Stone sits down with Bryan Harvey, Head of Brand at Hightouch, for an honest conversation about what's breaking on creative teams right now, how the roles are changing, and what a day looks like when creatives spend it on ideas, concepts, and craft while agents handle the manual execution.
Leave with new insights from 3 experts in the field and 5 prompts to instantly improve your creative output.
