In partnership with
Hey Creator,
The old social playbook was simple: build followers, then monetize.
New analysis shows AI is rapidly taking over the top of the funnel — handling discovery, recommendations, and product matching at scale — while creators are becoming the layer that actually drives trust and conversion.
And today’s updates reinforce the shift. YouTube is experimenting with AI remix tools inside Shorts. LTK is leaning into AI-powered creator recommendations. Even marketers are boosting GenAI spend as social commerce resets.
If you create to sell — not just to post — this is the structural change worth paying attention to.
Top AI News
YouTube is testing new Shorts tools that let creators turn a single frame from someone else’s video into an entirely new AI-generated Short, or drop AI-inserted objects into scenes, all while linking back and driving traffic to the original creator. This could supercharge remix culture on Shorts—but also raises fresh questions around consent, credit, and creative control.
79% Of Marketers Are Upping GenAI Spend For Creator Campaigns
A new report finds 79% of marketers plan to boost genAI spend as they use AI to speed up campaign management, content creation, and performance tracking—while still wrestling with authenticity and trust. The study highlights that AI is moving from “nice-to-have” experiment to essential infrastructure for influencer workflows, especially for scaling briefs, creative variations, and reporting.
LTK has rolled out LTK AI, a chatbot inside its app that answers “what should I wear/pack/buy?” with recommendations pulled from millions of trusted creator posts instead of generic search results. By layering AI on top of a decade of creator content and purchase data, LTK is trying to turn casual browsing into high‑intent, personalized shopping conversations that actually convert.
At SoCom Live 2026, leaders from LTK, Locker, YouTube, TikTok and more argued that algorithms and AI can scale product discovery—but it’s trusted creators, not follower counts, that now drive real purchase decisions. The piece lays out a reset in social commerce where performance comes from pairing AI‑driven targeting and search with human creators who provide context, credibility, and measurable sales impact.
VideoPlus.ai has launched a redesigned website that makes its AI video suite—image‑to‑video, video restyling, and multi‑image merging—easier to discover and use for creators and marketing teams around the world. The new experience focuses on simplifying workflows so non‑technical users can go from idea to finished clip faster, while agencies get scalable tools for on‑brand, high‑volume video production.
Tool Spotlight
What is it?
Beautiful.ai is a cloud-based, AI-powered presentation platform designed to help anyone create stunning, professional slides—fast. The “secret sauce” is smart design automation: you add your content, and their Designer AI instantly applies modern layouts, adjusts formatting, and keeps every slide on-brand. No more wrestling with text boxes or worrying if your charts line up.
Who’s it for?
Founders building pitch decks, marketers launching campaigns, sales teams needing dozens of “perfect” client decks, educators simplifying course content—all can benefit, even without design expertise.
Key Features
Designer AI: Automatically formats layouts, resizes elements, and applies professional design rules as you build—so your slides always look clean and polished.
Smart Slide Templates: Hundreds of responsive, business-focused templates adapt dynamically when you add or remove content—instant consistency, no manual tweaks.
Drag-and-Drop Simplicity: Add text, images, charts, and data without design skills; everything snaps beautifully into place.
AI Content & Visual Generation: Use DesignerBot to help draft slides, brainstorm copy, or generate images to fit your narrative.
Team Collaboration: Real-time editing, shared template & asset libraries, and centralized brand control—perfect for agencies or distributed teams.
PowerPoint Compatibility: Import/export editable PPTX files, or even use Beautiful.ai as an AI design upgrade inside PowerPoint itself.
Analytics: View how your audience interacts with each slide—pinpoint what sticks.
Brand Controls: Custom fonts, color palettes, and company themes keep every deck on-point.
Cloud-Based & Offline Options: Work on any device; use the offline player for presenting anywhere.
What Users Love?
Design speed is 10x faster than PowerPoint or Keynote; layouts never look messy.
Slide and brand consistency for teams, without needing a designer.
Effortless sharing and collaboration—real-time comments, easy handoff.
What to watch out for?
Creative pros may find it limiting for custom visuals or animation.
Complex interactivity and pixel-perfect tweaks are outside its sweet spot.
Pricing Snapshot
Pro (Individuals): $12/month (billed annually), unlimited slides, AI tools, analytics, PPTX import/export, and more.
Team: $40/user/month (for 1–20 people), adds shared workspaces, custom themes, SSO, asset libraries, and Salesforce integration.
Enterprise: Custom pricing for large orgs and advanced needs.
Free Plan: Limited features; unlimited presentations; 14-day Pro trial available.
Final Take
If your bottleneck has always been design—not ideas—Beautiful.ai feels like a cheat code. It’s like having a deck designer on your team, so you can focus on content, storytelling, and savings hours with every presentation.
💡 Creators Pro Tip For Beautiful AI
Use DesignerBot to Jumpstart Slides: Let DesignerBot auto-generate slide ideas or draft key sections—perfect for breaking creative blocks and building deck skeletons fast.
This quick hack gets you started, keeps your workflow moving, and lets you polish up in less time.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Todays Creator Toolkit: AI Edition
ViGi Video
Turn any URL into a ready-to-publish brand video in seconds—ViGi Video grabs your site content, auto-builds a polished, on-brand clip, and even lets you automate video creation via API for every new post.
Describe the app you want and Floot designs, builds, hosts, and scales it for you—complete with auto-fixing errors, production-grade infrastructure, and full code ownership, no coding required.
Uluch
Uluch is a pro-grade AI unblur tool that sharpens portraits, product shots, pet photos, and old scans in a click—perfect for creators who need crisp visuals without diving into heavy photo editors.
Vidsembly is a conversational AI video toolkit that turns slide decks, PDFs, or raw footage into narrated videos—no timeline editing—making it ideal for turning presentations into clean, shareable content at scale.
Emergent lets you chat your way to production-ready apps: AI agents handle design, code, infra, auth, database, and debugging so teams can go from idea to deployed software on a single platform.
When you cease to dream you cease to live."
