Why Is Apple Letting Google’s AI Run Siri?

Gemini powering Siri changes the balance of control.

In partnership with

Hey Creator,

Apple doesn’t usually outsource its core intelligence. Yet Google’s Gemini will now power parts of Apple’s AI features, including Siri. That choice says less about convenience and more about where AI capability now lives.

As code disappears from workflows, AI agents move into retail decisions, and publishers brace for a squeeze, the centre of gravity is shifting. The companies that own the models are quietly becoming the companies that shape outcomes.

Top AI News

Apple and Google have signed a multi‑year deal that puts Google’s Gemini models and cloud behind future Apple Foundation Models, with a more capable, AI‑enhanced Siri and Apple Intelligence features arriving later this year—while Apple still runs experiences on its own devices and private cloud for privacy.

Built into the Claude desktop app, Cowork lets Claude read and edit files inside a chosen folder so it can assemble reports, clean up media, or run multi‑step workflows—all without terminals or IDEs—though Anthropic warns users to be specific with instructions to avoid prompt‑injection or accidental deletions.​

At CES 2026, Meshy launched AI Creative Lab, a cloud workflow that turns text‑ or image‑generated 3D models into print‑ready products by auto‑repairing geometry, suggesting materials and slicer settings, and routing orders straight to manufacturing partners.

NiemanLab warns that platforms’ AI answer boxes and a rising class of independent creators will compress traditional publishers’ traffic and ad revenue in 2026, forcing newsrooms to double down on subscriptions, direct audience relationships, and differentiated, non‑commoditized coverage.

Forbes reports that only a minority of retailers use AI for real decision‑making today, but 2026 is set to bring shopping and operations agents that dynamically adjust pricing, inventory, and customer journeys—reshaping how stores sell and how shoppers discover products.

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Tool Spotlight

What Letterly Is

Letterly is a speech‑to‑clear‑text app for iOS, Android, Mac, and web. You press record, talk the way you naturally think, and a few seconds later you get structured, well‑written text. Not just a raw transcript—real paragraphs, tone, and formatting.

​It sits somewhere between a voice notes app, a transcription tool, and a tiny writing partner you carry in your pocket.

Who It’s For
  • Creators who come up with ideas on walks, commutes, or in between meetings and don’t want to lose them.

  • ​Founders and knowledge workers who hate staring at blank docs but can talk for 10 minutes straight about a problem.

  • Students, journallers, and “voice note people” who want their rambles turned into something coherent, searchable, and reusable.

How it helps creators

Letterly drastically reduces the friction between your thoughts and your writing. Instead of typing, editing, and formatting manually, you speak — and the app handles:

  • Transcription: Captures your speech and turns it into clean text quickly and accurately.

  • Rewrites and structure: Choose from built-in styles (formal email, social post, bullet list, etc.) to transform raw text into usable output.

  • Multilingual support: Detects and transcribes in 90+ languages automatically.

  • Organization: Tag and search notes so ideas stay easy to find later.

Key Features
  • One-tap recording: Start capturing ideas instantly from your home screen or in-app widget.

  • Rewrite options: Multiple built-in formats (bullet points, friendly messages, formal emails, etc.) to fit the tone you need.

  • Offline recording: Capture thoughts even without internet, then process them later.

  • Cross-device sync: Access your voice notes and rewritten text from phone, web, or Mac.

  • Translation and language detection: Speak in over 90 languages and get accurate text without switching settings.

Final Take

Letterly turns the most natural way we generate ideas — talking — into structured text you can use right away. For creators who think out loud, capture ideas spontaneously, or draft frequently across formats, it shortens the path from thought to finished draft. That’s not just convenience — it often means you get more done in less time.

Todays Creator Toolkit: AI Edition

AI website builder for founders that goes from prompt to hosted site in minutes, with built‑in CMS, technical SEO, analytics, A/B testing, and one‑click publishing to a global CDN and custom domain.

AI coloring‑book maker (web app) that turns prompts or ideas into consistent line‑art pages and full, print‑ready books, aimed at teachers, parents, and side‑hustle creators selling on marketplaces like KDP.

Infographic and visual‑design platform where AI helps you go from text and data to branded charts, reports, and infographics, with smart layouts, accessibility checks, collaboration, and export to PNG, PDF, PPTX, and more.

AI diagram generator that converts text, URLs, images, or Mermaid/PlantUML/Graphviz code into editable flowcharts, UML, mind maps, and infographics, with chat‑based updates, error fixing, Excalidraw editing, and multi‑format export.

WhatsApp‑native AI photo editor where you DM an image and a text instruction (e.g., “remove background,” “change outfit,” “make it sunset”), and it sends back edited, stylized results in seconds, with paid tiers for higher‑res and heavier use.

💡 Creators Pro Tip For Letterly

Record messy, rewrite narrow: Don’t over‑optimize your speech; rant like you would to a friend, then use a very specific rewrite (e.g., “2‑paragraph summary for LinkedIn,” “bullet‑point meeting notes,” “hook + 3 bullets for X”). The more precise the rewrite, the better the output feels.

Success is the sum of small efforts, repeated day in and day out." 

Robert Collier

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