In partnership with
Hey Creator,
Every video creator knows the grind: dragging through timelines, clicking play on clip after clip, trying to remember where you shot that one moment.
What if you could skip the hunt entirely and just ask for what you need?
That's the promise behind this new tool that treats your footage library like a searchable database instead of a graveyard of unused clips.
Here's what makes it different.
Most AI tools help you make videos. Rodeo helps you work with the ones you've already made.
Rodeo, a recently launched tool from TwelveLabs, does something no other creator tool does quite like this: you describe what you're looking for in plain language, and it searches your entire footage library to find and assemble the right clips instantly.
No scrubbing. No rewatching. No trying to remember which folder that clip was in.
If you shoot any kind of video — interviews, tutorials, vlogs, long-form YouTube — this is worth paying attention to.
What is Rodeo?
Rodeo is TwelveLabs' first tool built directly for creators — an AI-powered creative copilot that lets you find, edit, and assemble footage using natural language.
No technical setup
No API keys
No developer knowledge required
Before Rodeo, TwelveLabs was purely an infrastructure and API company used by developers. This is their move into the hands of everyday creators.
What makes it different from other AI video tools?
Most AI video tools are transcript-first — they read what was said and work from there. Rodeo is different:
Understands visuals, audio, speech, and text simultaneously
Recognises scenes, objects, context, and emotion — not just words
Works across your entire footage library at once
Built for visual-first content where what's on screen matters as much as what's said
What Rodeo Does
Natural language search — describe any scene, moment, or object and it finds the exact clip
Multimodal understanding — reads visuals, audio, speech, and text at the same time
AI-assisted assembly — suggests edits and sequences based on your direction
Full library search — your entire archive becomes instantly queryable
No technical setup — works straight out of the box
Supports videos up to 1 hour long — with high accuracy and low latency
Agent-powered workflow — AI agents surface clips and suggest cuts as you go
How it works
Upload your footage — raw clips, interviews, b-roll, tutorials, anything
Describe what you want — "find the moment where she laughs", "get all the outdoor shots", "pull every clip where the product is visible"
Rodeo searches your entire library and surfaces the relevant clips instantly
Review and assemble — Rodeo suggests edits and sequences based on your direction
Result: raw footage to first cut in minutes, not hours
Who is this for?
Rodeo is most useful if you:
Shoot interviews, tutorials, vlogs, or long-form YouTube content
Have a growing library of footage that's hard to navigate
Spend more time finding clips than actually editing
Work solo without a dedicated video editor
It's less relevant if you primarily create short-form content from scratch using AI-generated video — tools like CapCut or Runway are better suited for that.
What powers it?
Two TwelveLabs foundation models work together under the hood:
Pegasus 1.5 — understands video content through visual and audio analysis, supports videos up to 1 hour long
Marengo 3.0 — handles the search and retrieval across your library
Together, they enable a depth of understanding that isn't possible with transcript-only tools.
Worth your time?
If you create video content and have footage — yes. The core promise is real: describe what you need, get a first cut faster than any traditional workflow allows.
It's new, so expect some rough edges. But the problem it solves is one every video creator feels daily — and the technology behind it is genuinely different from what else is out there.
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