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- Freelancers Are Now Tech’s MVPs — And AI Knows It
Freelancers Are Now Tech’s MVPs — And AI Knows It
From data goldmines to faceless fame, creators are stepping into power—and reshaping the future of AI.
Sidarttha Bezbora
July 04, 2025
Hey Creator,
Once the quiet engine behind content, freelancers and digital creators are now becoming the key ingredient in the AI economy. From powering better data models to dominating influencer campaigns with faceless avatars and VTubers — the game is shifting fast.
This week, we’re diving into how creators are reclaiming the spotlight:
🎥 Substack’s AI tools are leveling up livestream visibility
🎨 Canva’s COO says AI will boost, not break, creative careers
🏆 YouTube creators are stealing the show at Cannes
🤖 And Baidu’s new tool MuseSteamer is making stills move with just one click
Because whether you’re on-camera or behind the screen — this era of AI still runs on human creativity. Let’s get into it.
Top AI News
With major AI companies scrambling for quality data, freelance writers and creators are becoming crucial assets—offering the unique, human-made input these models desperately need.
Substack just added new AI-powered features that help writers grow their livestream audiences—making it easier to promote broadcasts, invite guests, and keep video engagement high.
Canva’s COO Cliff Obrecht says creators should embrace AI—not fear it—calling today’s resistance similar to early skepticism around Canva. His message? Let AI handle the grunt work, so you can focus on the magic.
To mark YouTube’s 20th anniversary, CEO Neal Mohan brought top creators to center stage at Cannes, spotlighting the creator economy as a cultural force that’s shaping storytelling, influence, and brand power.
Faceless creators and AI-powered VTubers are reshaping influencer marketing. Brands love them for their consistency, scalability, and ability to deliver high-performing content without being, well… human.
Tool Spotlight
MuseSteamer by Baidu
Launched on July 2, 2025, MuseSteamer is Baidu's new AI-powered video generator aimed at businesses. Ever wish you could bring a static image to life—without needing an editing suite or motion design skills? That’s exactly what MuseSteamer, Baidu’s brand-new AI video tool, is built for. It can transform a still image into up to 10 seconds of video.
What It Does
MuseSteamer takes a single image and turns it into a short video (up to 10 seconds). Think subtle motion, smooth transitions, and cinematic flair — all auto-generated. It's made for brands, businesses, and teams that need quick video content without hiring a production crew.
Why Creators Should Care
While it’s built with businesses in mind, MuseSteamer taps into something every creator wants: speed + quality. Imagine repurposing product shots, social graphics, or even thumbnails into animated content—without touching a timeline or frame-by-frame editor.
Standout Features
Three-tiered models (Turbo for quick drafts, Pro for high-quality, Lite for fast previews).
Search integration: Works seamlessly with Baidu’s enhanced voice and image AI search, optimizing workflow.
Business-grade readiness: Tailored for commercial use—think branding, campaigns, and pro promo content.
Who It’s Best For
Content teams making daily promo content
Marketers looking to refresh static visuals
Creators who want movement without complexity
(If you’re already using AI for design, this feels like a natural next step.)
Things to consider
Short format only — capped at 10 seconds per clip.
Business-access only — not currently available for individual creators.
Limited ecosystem — primarily tied into Baidu’s tools and China-based infrastructure.
MuseSteamer delivers on-demand animated videos from images—fast, easy, and at scale. If you're producing high-volume campaigns and use enterprise AI tools, it’s worth a look. It is Baidu’s latest play in the AI creator space — and it’s a solid one. It’s not here to replace your editing tools, but to help you create quick, high-impact visuals that move. If your workflow is image-heavy and you're ready to level up with motion, this one’s worth watching.
This Week’s Creator Toolkit: AI Edition
A no-code app builder that empowers anyone to turn an idea into a working MVP—faster than traditional development. Users report launching functional apps in under 7 hours (and ~$13) with minimal technical background
Streamline your AI workflow by accessing top models (GPT‑4.1/4.5/4o, Claude 3.7, Midjourney V7, Perplexity, Runway, and more) in one unified platform—say goodbye to juggling logins and subscriptions.
Koala :
A GPT‑4-powered blog builder designed for SEO-savvy content creation. It researches top-ranking posts, structures articles with headings, and crafts polished drafts ready to publish.
An open-source AI art playground where you can generate images, edit visuals, convert sketches to polished art, and even fine-tune your own model—all without spending a dime.
Bring your product photos to life—literally. FuturMotion uses AI to turn static images into smooth, scroll-stopping product videos in seconds. Perfect for creators, marketers, or small biz owners looking to make fashion, food, or e-comm items pop on social without hiring a video editor. Just upload, tweak, and export. Magic, minus the mess.
💡 Creator’s Pro Tip
People connect with you, not flawless edits. Whether it's video, writing, or design—lean into your unique tone. AI can clean things up, but your quirks are what make content memorable.
Opportunities don't happen. You create them."
— Chris Grosser
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