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Disney Signs Deal for Sora as Platforms Double Down on AI
A major studio move lands in a week of big ecosystem shifts.
Sidarttha Bezbora
December 15, 2025
Hey Creator,
Disney’s decision to license OpenAI’s Sora marks the first major studio embracing AI-generated video for real production use. Meanwhile, Meta rolled out AI tools for creator–brand partnerships, Cursor introduced new pro features for developers, and Microsoft shared fresh data showing how deeply Copilot is now embedded in everyday work.
Taken together, it’s clear: AI isn’t a side tool anymore — it’s becoming the baseline for how content gets made.
Top AI News
Disney is investing $1 billion in OpenAI and licensing 200+ characters from Marvel, Pixar, Star Wars, and more to Sora, so users can legally generate short AI videos starring beloved IP, with a curated selection of fan-made clips even set to stream on Disney+ under the three‑year agreement.
Cursor has launched Visual Editor, a “vibe‑coding” tool that lets designers tweak fonts, layouts, and components in a Figma‑style panel—or via natural‑language prompts—while writing real CSS underneath, collapsing the traditional gap between design files and production code.
CapCut’s AI Writer helps YouTubers turn rough ideas into structured, trend‑aware scripts by brainstorming topics, suggesting hooks, and generating customizable outlines, tones, and lengths so creators can keep up a consistent upload schedule without getting stuck at the blank page.
Meta’s new AI-powered Partnership Ads Hub and APIs help brands discover high‑performing creator and UGC posts on Facebook and Instagram, convert them into partnership ads at scale, and streamline permissions—tapping into formats that Meta says drive 19% lower CPAs and higher click‑through rates.
A Microsoft analysis of 37.5 million Copilot conversations finds people lean on it for work and coding on desktop during the day and for health, fitness, and life admin on mobile after hours, reinforcing the company’s pitch that Copilot is evolving into an always‑on assistant across work and personal tasks.
Tool Spotlight
What Hoox is
Hoox is an AI video creation platform focused on short, engaging content for social and ads. You describe the video you want, pick a voice and a few settings, and Hoox writes the script, picks footage (stock + your own assets), and assembles a polished edit in seconds.
Who it’s for
Hoox is built for:
Solo creators and founders who need more content than they have time to edit.
Marketing teams running performance creatives, UGC‑style ads, and product videos.
Agencies that want consistent, on‑brand videos without rebuilding from scratch each time.
If you’ve ever thought “I know what this video should say, I just don’t have the time,” you’re exactly the kind of person Hoox is designed for.
How it helps creators
Hoox compresses the whole pipeline into three simple steps:
Write your idea – You type a short brief (“30‑sec UGC ad for my new skincare line”), and Hoox writes an optimized script for attention and retention.
Pick your voice & style – Choose from multilingual, high‑quality voices and (on higher tiers) AI avatars that match your brand vibe.
Let AI do the heavy lifting – Hoox searches stock libraries and your own uploads, auto‑matches media to moments in the script, and generates a ready‑to‑publish video you can tweak with one‑click edits.
You stay in charge of story and taste; Hoox does the tedious “find clips, cut clips, sync voice and music” work in the background.
Key features
Idea → script engine – Turn loose concepts into structured, platform‑ready scripts.
Multilingual AI voices & avatars – 20+ voices and 88+ avatars on lower tiers, expanding to hundreds on higher plans, plus human‑like delivery.
Smart media selection – Automatically pulls the right stock footage and can mix in your own assets; “smart media auto placement” on advanced plans.
Branding & templates – Brand kit, saved templates, and reusable structures so your content looks and feels consistent.
Dynamic editing – Real‑time tweaks, one‑click changes, and adaptive AI that learns your style over time.
Pro extras – URL‑to‑video, assets‑to‑video, AI video B‑rolls (coming), video content producer and social strategist agents, API access, and even voice/digital clones on demand on the top tier.
Final take
Hoox is best seen as a “content multiplier” rather than a pure effects toy. If you already know your audience and offers, it lets you turn that clarity into a steady stream of high‑quality, human‑friendly videos without burning nights in an editor.
Todays Creator Toolkit: AI Edition
Personal audio learning app that turns curated nonfiction book lists into short, podcast-style episodes so you can “read” while commuting, walking, or doing chores, helping you swap doomscrolling for bite-sized, meaningful learning.
Lightweight AI logo maker that lets you type in your brand name and preferences and instantly get a set of clean, ready‑to‑use logo options without needing design skills.
Text‑to‑handwriting generator that converts your typed content into realistic, handwritten-style pages in seconds, complete with different fonts and fast rendering for notes, letters, or assignments.
All‑in‑one e‑commerce growth platform that finds winning products, predicts profits, and centralizes your analytics, website builder, email/SMS marketing, and project management so you can run research, marketing, and ops from one dashboard.
AI YouTube thumbnail generator that scans your video URL and auto‑creates multiple high‑performing thumbnail options, with tools for brand colors, face models, AI edits, and A/B testing to boost click‑through rates.
💡 Creators Pro Tip For Hoox
Standardize your hero formats: Pick 1–2 video types and turn them into reusable templates with fixed structure, branding, and voices, so each new video just swaps in fresh hooks and products while your core “show format” stays the same and production speeds up.
Great minds discuss ideas; average minds discuss events; small minds discuss people."