80% of Creators Are Already Using AI

The other 20%? Still editing their own videos.

Author

Sidarttha Bezbora
June 23, 2025

Hey Creator,

Welcome Back 🙂 

There’s a lot happening in the world of AI this week, and I’ve rounded up the most interesting updates for you.

Invideo just dropped “AI Twins” in their latest version, Perplexity is now built right into Firefox, and—get this—80% of creators are now using AI tools. Plus, TikTok and Freepik are rolling out some seriously cool features.

Dive in for fresh tools, a creator tip, and everything you need to stay ahead.

Scroll on—there’s a lot to unpack 👇

Top AI News

What if your digital twin could handle all your video content? InVideo’s new update makes that real. Record once, type your script, and your AI version shows up—on camera, in multiple languages, with zero editing stress.

Firefox’s latest update (v139) lets you search with Perplexity AI right from the address bar. Instead of boring blue links, you’ll get fast, summarized answers and sources in a conversational format. Available now in the US, UK, and Germany, it’s a quick way for creators to research faster without opening a separate tab.

AI has become the backbone of the creator economy, with adoption skyrocketing from 33% in 2023 to 80% in 2025. From automating admin to breaking language barriers, AI is empowering creators to work smarter, reach global audiences, and reshape the future of media.

TikTok is expanding its generative AI ad suite for WPP and Adobe, introducing dynamic digital avatars and rapid video creation features. These new tools let marketers and creators whip up engaging short-form content from simple prompts, boosting both efficiency and creative firepower.

Freepik is going all-in on AI, rolling out a unified ecosystem that blends image, video, audio, and design tools for creators. By streamlining workflows and automating tedious tasks, Freepik turns AI into a creative partner—making professional-grade content faster, easier, and accessible to everyone

Tool Spotlight

Invideo v4 “AI Twins

Create a Virtual You, On-Camera, In Minutes

InVideo’s new “AI Twins” feature is like cloning your on-screen presence—and automating your entire video production process.

With just a few inputs, you can generate a digital version of yourself (or a product avatar) that speaks, gestures, and delivers content in your voice and tone. No more filming, retakes, or video editing. Your clone can present, pitch, explain, or sell—while you focus on scripting and strategy.

What to expect inside InVideo v4?

  • AI-generated avatars based on your face, voice, and mannerisms

  • Full script-to-video pipeline with automated editing, voiceover, animations, and stock assets

  • Multilingual support for global reach

  • Easy timeline editor for final tweaks

It’s designed for marketers, course creators, solopreneurs, and teams that want to scale content output without hiring editors, actors, or camera crews.

💡 Use Cases for Creators

  • Coaches and educators creating online courses

  • Founders launching product demo videos

  • Marketers creating high-volume ad creatives

  • Solo creators building talking-head content without being on camera

This is next-gen content automation—your virtual self working on video while your real self handles everything else.

Check out this demo of Invideo v4.0 AI Twins

5 tools on this Week’s Creator Toolkit:

  • Magic Hour AI - Magic Hour AI is a browser-based tool that allows users to generate videos from text prompts, images, or existing videos. So turn your scripts, images, or face videos into fully animated, lip-synced clips—no editing software or studio needed. Whether you're repurposing old content or creating from scratch, its face-swap, style-transfer, and text-to-video features make high-quality video creation fast and fun.

  • Deep Face lab – High-quality face-swapping effectsSwap faces in high resolution for memes, video edits, or cinematic effects. It’s the most advanced open-source face-swap tool out there.

  • Clueso – Record your screen, and Clueso handles the editing, voiceover, subtitles, and even documentation. Ideal for tutorials and SaaS demos. For companies, it’s one of the fastest ways to generate high-quality instructional videos and documentation.

  • Otter.ai – Otter is your AI-powered meeting and content assistant that records, transcribes, and summarizes conversations in real time. Whether it’s a Zoom call, podcast, or brainstorm session, Otter captures everything—turning spoken ideas into clean, searchable, and shareable notes. Great for creators who want to repurpose content or never miss a moment.

  • Pencil ai- Helps you create ad videos and images in minutes—just by adding your product info and a short prompt. It uses AI to generate multiple ad variations that you can test and run across platforms. No editing skills needed, just quick, smart content for selling fast.

Creator’s Spotlight: Astro K Joseph

Meet Astro K Joseph — an entrepreneur making a living out of the Internet since the year 2014. He’s been a digital entrepreneur making a consistent income since 2016.

Through his channel, he shares his journey and learnings to help others like him, on the same journey. Here he covers videos on entrepreneurship, business, AI, productivity, freelancing, digital nomadism and more.

In this video, he’s reviewing Stitch By Google, an AI tool that allows you to generate UI for mobile apps and web apps in a single click.

❝

The best way to predict the future is to create it.” - Peter Drucker

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💡 Creator’s Pro Tip
After every recorded call or podcast, drop the transcript into Otter.ai. Highlight key phrases and quotes—then turn them into captions, carousels, or content hooks. It’s a fast way to mine gold from your own voice.